If you are seeking to be super effective in using Instagram for marketing your brand, you may want to ensure that you get as many likes, comments, and followers as possible. Most users get frustrated whenever they notice a decrease in activity on their accounts. If you are one of them, here are some tips to help you jumpstart your Instagram engagement.
Strategic Use of Hashtags
Hashtags are good at announcing you to the world and you need to be strategic at how you use them. Do not reuse the same hashtags over and over again as these may be treated as spam. Avoid using banned and less popular hashtags. Before engaging your followers, list down all the relevant hashtags and use them alternately.
Study Your Audience
One great way to boost your engagement is to make your posts when your audience is most active. The more likes and comments you receive, the more people get to see your post. Sharing your content when most of your followers are active will result in more interaction, hence more visibility. Define the best time to post your content and use some tools such as Follow Adder, Instato, and Social Steeze to schedule your posts. You can get more of these tools at The Small Business Blog.
Join Instagram Pods
Instagram pods bring together a group of users who share similar audiences. The users work together to increase their engagement by communicating via direct messaging. When a member of the pod shares content on the platform, he or she communicates to members of the group who like or comment on the post to encourage other people to engage with the post. To join any Instagram pod, you must abide by some set of rules but this cannot be compared with the benefits you will reap from it in terms of engagement.
Call People To Action
Request your audience to comment or like your content. Feel free to add call-to-action messages to your captions as this will motivate your followers to engage with you. These can be in form of a question asking your followers to do something or give their opinion concerning a product or event.
Choose Your Bots Wisely
Instagram is a very busy platform and your posts should be as timely as possible. It is not a must for you to use an Instagram bot to inflate your engagement levels. In case you really need to automate, avoid bots that may jeopardize your account.
By following these tips, you should be able to manage your account better and raise your engagement levels. Use automation tools only if it’s mandatory.