How to Promote Your Brand on Social Media?

Did you just start your business or are your dreams still in the pipeline? No matter what your situation you might want to read up on some ideas to promote your (new) business, especially when it comes to social media as there are a lot of pitfalls to avoid.

Don’t waste your time

It’s very easy to spend a lot of time on Instagram or Pinterest if that’s in line with your business goals. In fact, so much time that you completely forget to work on your business. Sure, you can say but I’m posting every day or most of the day, but who are you fooling when you only have a few followers? That is not working on your business, that’s just wasting time.

Automate whatever you can

Automation is key when it comes to Instagram and similar platforms as you only have one set of hands and there are only 24 hours in a day. Social platforms are also pretty much of a crapshoot so as soon as you can you should think about automating the largest part of your business. You can do that by applying tools as discussed on Social Media Explorer or you can do this by hiring a virtual assistant in a low-wage country.

They can make a schedule of posts for you, find the appropriate pictures, and you will have to proofread it and give your approval so that the VA can either post it multiple times a day or use a scheduler to post it automatically. This way you will only spend perhaps 1 or 2 hours a month and work on other aspects of your business.

Be there when it matters

Although I just spoke about spending 1 or 2 hours a month it doesn’t really work like that. Every day you should check your account to see if people left a comment and if they did you need to respond to it. If you refuse to engage with your audience you will lose them so be active or have someone else in charge that responds to comments. This is especially important when it concerns complains about your company so make this a priority.

Hold weekly giveaways

It depends a little on the type of business you are in but if you run a shop with plenty of cheap items you can even do a daily give away, or otherwise at a weekly or monthly basis. Your audience will love you for it, I guarantee you that. As always, we’ve already reached the end of this post so I wish you good luck with your business and I hope I taught you a thing or two.